![]() ![]() Google’s webmaster’s manual states: If your site contains black hat hidden text SEO, it can be removed from the Google index, and it will not appear on the search results pages. What does Google have to say about hidden text SEO today? After all, the times of widespread web pages with font size 1 and lines of keywords have passed. It became apparent that hidden or invisible text never aligned with Google’s goals of providing relevant and helpful content and that it was primarily used to influence SERPs inorganically. Hiding links by only linking one small character-for example, linking a hyphen in the middle of a paragraph.Google also identifies the following as hidden text: ![]() Some even set the minimum font size to hide the text even further. Sometimes they used a script to camouflage the content, but often website owners would simply use black text on a black background or white text on a white background. One of the most infamous ways people tried to game the search results included taking a list of keywords or content and hiding them on the page. Google defines hidden text as “text or links in your content used to manipulate Google’s search rankings that can be flagged as deceptive and are a violation of Google’s Webmaster Guidelines.” This led to a rise in people trying to game the system and find underhanded means to climb the rankings. In the ancient days of the early 00s, Google was already the search engine king, but their ranking algorithm was much less refined. If SEO were a book, then hidden text would be one of the first black hat SEO tricks in it.
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